Fashion label Ingrid Starnes operate two retail stores and their online store.
In order to manage stock it was vital for them that their e-commerce solution worked in with their in-store POS system. With Dremus they find that not only do the systems work to update one another on sales but that because they share information they only need to enter the product data into one system to have it appear in both.
"We're a pretty small outfit, so if that is one thing we don't have to do then there is time for us to get some of the other stuff done!"
Another really important point for the label was the ability to customize their store.
"Because this system is skinnable we could spend our budget on getting a custom interface designed that shows the clothes in a way that we are really happy with. When your design is your story it is so important to be able to have that story told well through how we sell our products, not just the products we sell."
Being able to sell clothes at all hours and to the whole world was what got the label online. Initially they wondered if people wanted to buy online as trying silk dresses for fit and drape is so important.
"But we found that this was another place for people to get a good look, and people who lived away from a stockist or who live overseas were able to look and then buy online for the first time". And in this having an online store is something Ingrid had never guessed, fun.
It is such a great feeling to wake up and see orders from Italy or Japan or England that might have come in overnight".